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Long’s Jewelers Blog

Watches To Watch [Holiday 2017]

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Photo by FremStar

This year, watches are all about both the classic and the new. Minimalist and classic styles continue to trend. While slim, vintage-style designs are very popular, we are also seeing a rise in smartwatches from traditional watchmakers. Color is also playing a major role whether it be black, bronze, or rose gold. Here's a selection of our favorite 2017 watches!

1. Chronographs


Featured: Rolex Cosmograph Daytona 40mm in 18k White Gold ($28,800), OMEGA Speedmaster Moonwatch Chronograph 42mm in Steel with Black Leather Strap ($5,150), Tag Heuer Carrera H01 Skeleton Chronograph ($5,300), MICHELE 18mm Deco Diamond Watch Head in Steel ($1,795, bracelet sold separately)

Chronographs are complex tool watches, used to time short intervals, like a motor race, a bike ride, or simply grilling the perfect steak. As the most popular complication, which is any function other than hours, minutes, and seconds, the chronograph has become highly sophisticated. When it comes to movement design, most prefer integrated to modular, as the integrated variety is designed to be a chronograph from the ground up. This means all components are optimized specifically for that use. Some of our favorite chronographs include the Rolex Cosmograph Daytona, Omega Speedmaster Moonwatch, TAG Heuer Carrera H01 Skeleton Chronograph, and the Michele Deco Diamond Watch.

2. Size Matters


Featured: Drive de Cartier Extra-Flat in Pink Cold ($15,400), Panthere de Cartier in Yellow Gold ($18,300), Omega Deville Prestige ($11,600), Longines Symphonette 18mm in Stainless Steel ($3,375)

The appeal of vintage-style watches has led to a re-engineering of mechanical movements to make them slimmer and smaller, an important component of vintage watch design. The result is a growing number of new ultra-thin movements, serving as the foundation for this neo-vintage trend. These smaller movements have sparked a renewal in women’s watch design as well. Mechanical movements in ladies’ watches now include extra functions like seconds hand and date windows. We are currently loving the Drive de Cartier, Panthere de Cartier, Omega Deville Prestige, and the Longines Symphonette.

3. Bronze & Rose Gold


Featured: TUDOR Black Bay Bronze ($3,975), Rolex Cellini Moonphase in Everose Gold ($26,750), Rolex Lady-Datejust 28 in Everose Gold with Chocolate Dial ($38,100)

The rich glow of bronze and rose gold are the latest hues to hit watch cases. Rose gold is classic with a pink color that stands the test of time, but we also love the mellow vintage quality to bronze, which, over time, forms a unique patina and gives each case a one-of-a-kind finish. Bronze is also uniquely resistant to salt water, and is often used in dive watches. Rose gold was traditionally used by the watch industry to add prestidge to a special-edition timepiece. It signaled to collectors that this was a rare complication or a limited edition. Today, rose gold is much more mainstream, however it still gives a modern watch a certain old-world cachet and a touch of panache. Some of our favorite bronze and rose gold timepieces are the TUDOR Black Bay Bronze, Rolex Cellini Moonphase, and Rolex Lady-Datejust 28.

4. Connected


Featured: TAG Heuer Connected Modular 45 ($1,550), Breitling Exospace B55 ($8,685), Frederique Constant Silver Dial ladies Horological Smartwatch ($950)

Smartwatches have blown up in popularity since the introduction of the Apple watch in 2014. Several traditional watch brands have started to jump on this tech savvy trend their own versions. Traditional watchmakers, such as TAG Heuer and Frederique Constant, have created wearables that look more like conventional mechanical wristwatches, which many watch collectors find more appealing, but have the functionality of a smartwatch. Celebrate technology with the TAG Heuer Connected Modular 45, Breitling Exospace, and Frederique Constant Ladies Smartwatch currently in stores now!

5. Black Beauties


Featured: Cartier Santos 100 ($7,600), Breitling Avenger Hurricane 45 ($8,390), TUDOR Black Bay Dark ($4,475)

Black watches are sexy and stylish, especially if they contain fine mechanical movements. Cases are usually blackened with carbon via a  Physical Vapor Deposition (PVD) coating, a process that bonds a micron-thick layer of compounds to metal, usually steel or titanium. This is a finish that will never wear off. A black watch case may also be coated with some kind of polymer or with DLC (Diamond-like Carbon), which is very hard and nearly impossible to scratch. We can't get enough of black beauties like the Cartier Santos 100, Breitling Avenger Hurricane 45, and the TUDOR Black Bay Dark. Definitely on the top of our shopping list!

Which of these watches are on your holiday wish list? Make an appointment or visit any of our five locations to see our impressive watch collection in person!

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