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the longs blog


5 Reasons You NEED TO Buy Her Ring At Long's

You've found the one. She's everything. She's it. You're ready to get down on one knee. You've visualized the perfect proposal and imagined sweeping her off her feet. 

Now that you know she's the one, the next step is to get her that diamond engagement ring she's always dreamed of. So..where do you start? Just like with every major purchase in your life, you need to shop around. You need to check out all the options you have to pick a jeweler that you feel confident in and find a sales person that you really click with. 

While we're confident our name would come up in that research list, we're here to take a shot at convincing you to seriously consider buying the ring at Long's.

So feel free to shop around, but here are 5 reasons why we're confident Long's will be the last and final stop on your list to buy the engagement ring:

[Quick Tip] One Easy Way To Save Big Money On Your Engagement Ring

If you're on the market for a diamond engagement ring, you probably have read all about the "Four C's" of diamonds and have learned that by just moving up a little bit on the scale in terms of color, clarity, cut or carat can cost you...a lot. But,there is one decision that you can make that will completely change the game for you and save you some cash on the diamond:

Why Do Similar Diamonds Range In Price So Much?

You've decided it's time to buy an engagement ring. You visit jeweler #1 who shows you a 1 carat round diamond, ideal cut, J color, and SI2 clarity for $3,348. You nod and say "Okay, sounds pretty good."As you move on to jeweler #2 to compare service and pricing, you look at a diamond with the same specifications, only to hear that the price tag is now $4,578.

Hmm...why would jeweler #2 increase the price of that "same" diamond by $1,230? Are they trying to rip you off? The more likely answer is that the price difference is based on more than what is "on paper" and in fact those diamonds are NOT the same. While two stones may sound like they are the same, they can have often qualities about them that can best be seen in person.

So what exactly causes two similar diamonds to range in price so drastically sometimes? Let's explore more:

Why Do 2 Carat Engagement Rings Cost So Much More Than 1 Carat Rings?

2 carat diamonds are breath-taking. They stand out on her finger and catch the eye of everyone around her. Her ring becomes the center of attention, and you get to proudly stand there as she shows off her gorgeous rock to friends and family.

But when it's time to buy the diamond for her ring, you can easily end up severe with sticker shock if you start asking to see 2 carat diamonds! Spoiler alert: 2 carat diamonds cost much more than 1 carat diamonds. 

It seems logical that if you can get a 1 carat diamond for around $4,000, that you'd be able to get a 2 carat diamond for $8,000...right? Unfortunately, that's not how diamond pricing works.

Let's take a step back. Let's look at the factors that affect diamond prices and see why a 2 carat diamond will end up costing you a lot more than a more classic 1 carat diamond:

What's in Your Stone? 13 Inclusions That Make Up Diamond Clarity

A diamond's value is largely based on the grades of its four main characteristics called the Four C's which includes: Cut, Color, Carat, and Clarity. Some of these characteristics are easier to see in the diamond than others. For example, if a diamond has an undesirable color grade, you will notice a yellow or brown hue in the stone.

A diamond's clarity grade, on the other hand, can be more difficult for the untrained eye to see. As a result, people tend to have a difficult time comparing the clarity of two diamonds against each other. 

We think that it's important to know what's in your stone before you buy it, so we want to explore everything involved in evaluating a diamond's clarity. We'll go over some of the imperfections a stone can contain, how they affect the overall clarity grade, and how to determine the right clarity grade for your needs. So give this a read before your purchase is set in stone (pun intended, but probably not appreciated):

Which Diamond Shapes Are Scientifically Proven To Sparkle The Most?

There really is no such thing as the "best" diamond. Women want different things in their diamonds and everyone has their own unique taste and preference. But with diamonds, there's no denying that many women want the most sparkly ring they can get their hands on. 

Do you want to buy her a diamond that is big but doesn't reflect very much light, aka it appears dull? Or, do you want to get her a diamond that'll be so sparkly that it can catch the attention of someone across the room? My guess is, you want the latter. 

The best way to achieve a sparkly ring that'll blind people with its brilliance is to pay close attention to the shape of the diamond and how it is cut. There are a lot of different ways a diamond can be cut and all shapes are not equal in terms of brilliance. There is a reason that the round brilliant diamond is still the number one seller today (spoiler: the round shape and angled sides maxime sparkle). 

If you want to make sure her ring attracts the attention of everyone around her for years to come, even past the shiny new state it's in when it leaves the store, keep reading and consider which diamond shape will work for you.