<img src="//bat.bing.com/action/0?ti=5560871&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
DSC_9270edit-crop.jpg

A Guide to Shopping For and Trading Up Your Watch

While you were born to wear Cartier it may not be in your budget at this time in your life. How can you be smart about watch shopping to make sure your first investment can help get you the model you really want later in life? Read our top tips to help you trade up your watch when the time is right!

Read More

Watches To Watch [Holiday 2017]


Photo by FremStar

This year, watches are all about both the classic and the new. Minimalist and classic styles continue to trend. While slim, vintage-style designs are very popular, we are also seeing a rise in smartwatches from traditional watchmakers. Color is also playing a major role whether it be black, bronze, or rose gold. Here's a selection of our favorite 2017 watches!

Expensive Watches Worth Their Price Tag


Photo by FremStar

We’ve rounded up our top five expensive watches that are worth the price tag! When we say expensive, we mean a high quality, Swiss made timepiece that costs upwards of $10,000 or more.  There are great reasons why these watches have big price tags: the materials used, the craftsmanship and extertise behind it, the time it takes to make (upwards of 1 year!), and the warranty are all why we believe these price tags are a great value for what you are getting. Keep reading for a closer look at some of our favorite, top-quality models that are sure to last a lifetime.

The 5 Best New Watches from Baselworld and SIHH 2017

Baselworld and Salon International de la Haute Horlogerie (SIHH) are two of the world’s leading annual watch shows. The biggest names in luxury jewelry convene in Switzerland each year to reveal their latest designs and advancement in watch technology. Here are a few of the top models from some of our favorite designers!

Introducing: Cartier at Long's in Nashua, New Hampshire

Long's Jewelers is excited to announce the new partnership with Cartier, in collaboration with our Nashua, New Hampshire store. The grand opening of the Cartier Espace took place on Saturday, March 18, 2017. The location offers a large selection of iconic Cartier timepieces including the Tank, Santos de Cartier, Ballon Bleu de Cartier and Clé de Cartier, as well as the newest offering, Drive de Cartier.

In 1904 Louis Cartier made a major breakthrough in the watch-making world by creating one of the first ever modern-day wristwatches for the aviator Santos-Dumont, who wanted to tell the time without having to let go of the controls of his flying machine. And that was how, from the original pocket watch, the watch became an accessory that was visible to all, displayed on the wrist.

Long’s Jewelers is honored to partner with Cartier, one of the world's most esteemed luxury houses, to bring their iconic timepieces to the residents of New Hampshire. 

We invite you to visit the Long's in Nashua, New Hampshire to see Cartier’s watch novelties. Make an appointment with a watch specialist or stop by during our regular business hours to see them up close! 

How much does a watch battery replacement cost?

At Long's, we replace thousands of batteries every year from all types of timepieces, new and old. We can tell you from experience that the cost of a basic battery replacement starts at just $10. Most watch battery replacements can be done while you wait (although some replacements will take a few days or, in very few cases, even a few weeks).

The $10 battery replacement is for watches that are not sealed for water resistance, which means watches that should not be submerged or exposed to water because of the possibility of a leak.  Watches that need to be sealed for water resistance take longer to service because the watches are resealed, worn gaskets are replaced and each watch is carefully pressure-tested on professional equipment to ensure a proper seal going forward.  Watches sent for water resistance battery replacement range in price from $45-$60 and chronograph models range from $65-$95.  


SUBSCRIBE